3 Tips to Better your Email Marketing Strategy

Email Marketing

3 Tips to Better your Email Marketing Strategy

Email Marketing Strategy

3 Tips to Better your Email Marketing Strategy

Email Marketing is cheap and effective.  Thanks to the Internet, businesses have many new ways to reach their customers. Email is an excellent marketing tool. Below you will find ways to foster lasting customer relationships and use it successfully.

Let your customers know that their time is valuable by giving them emails that are full of good information.  Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.

Always ensure that the links you include work. When the links are not working or arrive at a dead-end, your email has lost all of its value. Broken links will also cause readers to question your credibility.  Remember that these devices have a smaller screen and will not be able to display an entire website. Make sure that you understand how these screens look, and how they show your email.

When your customers are opting in to your list, make sure you at least get their first names. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.

You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.

  • Look at some of the spam you receive to learn what to avoid in your own email messages. Sign up for free email accounts, post your address on the web and wait for the spam to come.
  • Test the different formats of emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom.
  • The more personalized the emails you send your customers are, the more likely they will be to buy from you again. Let them know about your discounts and limited offers.

Email Marketing can be very effective.  It is true that the Internet has opened up a whole new world of doing business. Marketing emails are one of the new innovations available to the savvy entrepreneur. These tips will help you find an email marketing strategy that will work for you.

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Posted on October 30, 2012, in Automotive, Customer Service, Internet Training, Marketing and tagged , , , . Bookmark the permalink. Leave a comment.

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