Category Archives: Auto Sales
Monitoring your online reputation is vital for your online business. Here are a few tips that will help you with online reputation management.
1. Monitor online reputation. This is the easiest and most critical step. Monitor what others are saying about the business online. This can be accomplished by simply setting up a Google alert. Searching on Facebook and Twitter can also yield information, as well as sites that serve the business industry
2. Start to build defenses around for the business brand online. If possible, purchase any domain names that might be connected with the business name or brand. This includes the .com, .net, .org, .us and .info versions. A business may never even use all of these domains, but owning them builds some protection around a business name on the search engines. Do the same on Facebook and Twitter.
3. Create a social media presence. Businesses should have active Facebook and Twitter accounts. Depending on the specific industry, it may be beneficial to use LinkedIn, Pinterest and YouTube, too. These social media sites help to build goodwill for the business brand, as long as there is activity and interaction. The sites will help populate the search engines with good content, news and reviews about the business, too. Businesses should actively monitor the sites for company mentions, and respond to any criticisms or compliments in a timely fashion. Think of this the same as if a customer called a business on the phone to vent frustrations or gush about a great experience. More and more customers use social media, so business should, too.
4. Use the new social media accounts and websites to build positive content. Create positive and compelling content for your sites. Don’t forget to use online press releases, blogs and even advertising sites. Remember, the key to online reputation management is not to remove negative comments from the web (it usually cannot be done), but rather to overcome them with positive content. A negative review that shows up on page 8 of Google search results is not as important as one on page 1. The more positive content you can get onto the first few pages of the search engines, the better protected your business will be from any negative content that might get created.
5. Commit. This final step ties in with step number 4. Businesses must be committed to continually publish positive company information, or encourage happy customers to do so. Even one new article a week on your website blog could do the job over time. Assign someone in the company for this important task, or outsource to get help.
Keep track of your online reputation management. It is your online business. It should be you who controls the conversation.
What is it like to work for Google? The company employs just over 34,000 people.
Google’s stocks are soaring and people are baffled how much the company has grown in recent years. Some researchers are predicting Google’s stock shares to reach $2,000 a share!
The first storage space for Google’s servers was made out of legos.
Google rents goats. It rents goats from a company called California Grazing to help cut down the amount of weeds and brush at Google HQ.
The operation of 200 goats (plus herder and a border collie) is kind to the environment, and as Google puts it: “A lot cuter to watch than lawn mowers.”
Google is a super dog-friendly company. It proudly names “company dogs,” like Yoshka (described as a “free-range Leonberger”) pictured above. Yoshka accompanies Urs Holzle, senior VP operations and Google Fellow to the Googleplex. Less senior staff are also allowed to bring their dogs to the office.
According to Google’s “Dog Policy”, one indiscretion too many on the Google carpets, or aggressive behavior, means Lassie will have to stay at home in the future. Strong bladdered and friendly canines are more than welcome across the campus.
Unfortunately, cats are not quite as welcome. Here’s an excerpt taken directly from Google’s Code of Conduct: “Google’s affection for our canine friends is an integral facet of our corporate culture. We like cats, but we’re a dog company, so as a general rule we feel cats visiting our offices would be fairly stressed out.”
Google has a Dinosaur.
By all accounts, there are many wondrous sights to be seen at the Googleplex, but one of the most arresting is surely the gigantic T-Rex skeleton — nicknamed “Stan” after a “real” dino found nearby — that looms menacingly at Googlers in Mountain View.
Joining Stan in the unique campus decorations is a scale replica of the SpaceShipOne, enormous Android-themed models, pink flamingos, a large LEGO man, Google-colored phone boxes and grown-up size ball pits. One thing seems for sure — just like the company itself — life at the Googleplex must be far from dull.
Internet Training Consultation
When is it time to bring in a professional?
Consultation is one way a dealership can more effectively execute a plan for their Internet Department. Internet Training Consultants will research a dealership’s online presence before they arrive and point out areas of improvement. Once there, they review the Internet Department and how it has worked in the past. They will work on a process that will make the work for the department more efficient and effective.
When is the best time to hire an Internet Training Consultant? The answer is BEFORE decisions are made on switching website providers, vendors, hiring and firing employees are executed. These decisions are best made with someone who is fully trained in the area.
Decisions made based on mismanaged and misuse of the tools in place will only lead to more startup fees, setup fees or other fees to start over. Before…
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Google+ Local Replaces Google Places
If Google Places has been a method of driving online customers to your brick-and-mortar business, big changes are on the way. Google is importing Google Places into Google+ Local, and this means big changes for businesses and consumers who use the internet to find local establishments. This post is all about Google+ Local Optimization.
What’s in it for My Business?
Google’s algorithms consider many factors when ranking sites. The more web presence and reviews your company has, the better it will fare. When consumers look for a business in their local area, Google is happy to provide the information. When it can provide a great deal of usable information to the customer, Google is even happier. Google+ Local works on Smartphones as well – enhancing the user experience when they are on the road and looking for your business.
Enhance your SEO
Most businesses that have been around for a year or two already exist in Google’s database listings, including Google Places, and will remain in a list of millions of results when users search for the solution to what they’re seeking. Most of them (some estimates are as high as 85%) will choose a business that they found on the first page of Google’s results. By optimizing your listing with SEO, it’s possible to reach a sizable portion of online consumers and grow your market share in the process.
Google+ Local is designed with social networking in mind, merging it with traditional indexing methods. SEO allows consumers to target themselves as your audience. Following these simple steps to maximize the types of information your target customers can find in the search engine results page, you’ll discover ready, willing, and able customers because your company will be one of the first with a Google+ Local result they can find.
Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our link-building.
- Links will never be the same. Google’s Panda algorithm has uncovered shady link-building methods such as JCPenney, Overstock.com, Forbes and more. It has also penalized low quality sites as well as spammy/scraper sites in their recent update. What does this mean for SEO specialists and link-builders?
- Don’t stick to what Google deems as ‘low quality’ sites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.
- Watch out for sites that are peppered with Google adsense, text links, or other advertising gimmicks. They are not really something that neither Google nor people would call ‘quality sites’. Get away from them.
- Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.
- How should you do your link-building with the Panda update?
Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz. Link-baiting is a great way to go and chances are, Google isn’t going to penalize your unique content because of its value and authenticity.
The company is aiming to reduce the administrative overhead of both Web administrators and digital marketers, Google has launched a service that will manage their website tags.
The tag management system could aid in organization’s digital marketing efforts.
Google Tag Manager is a free service, such as Google Analytics or Google Adwords.
Using Tag Manager, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.
Shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according to the company. Google has developed a mechanism to load the tags so they don’t get in each other’s ways and slow the page load times. Google also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.
Google is not the first to offer to enterprises a tag management service. QuBit, co-founded by former Google executive Graham Cooke, has offered a tag management service, and plans to incorporate Google Tags into its offering.
The company has estimated that only 5 percent of the top 10,000 websites use tag management software or services, though it expects that number to grow rapidly.
Although the service is primarily aimed to serve digital marketing, it can be a handy general use tool as well, especially as an alternative to the sometimes cumbersome tag controls found in today’s Web content management systems, Cooke said.
While remaining enthusiastic for Google‘s new service, Cooke also expressed concern that Google would not keep its own system open and not be willing to work with partners, such as QuBit.
Digital Marketing will benefit for this tool. “The question for Google is, ‘are they going to allow a marketplace of third parties if they potentially compete with Google?’,” Cooke said.
Your official website is your most powerful tool on the internet to sell your brand or service. Everything else is a tool to drive that traffic to your website. Once you get them to your website they are looking at you and your product or service. Retargeting is a great way to get an increase on your ROI. Here are different ways to retarget your audience to your website.
Search Retargeting-This type of retargeting is using keywords and search terms to your website on specific search engines.
Site Retargeting-This works when someone has already been on your site and you can “tag” them and promote your advertisements as they surf the web.
SEO/SEM Retargeting-This is similar to Search and Site retargeting. You use search terms and keywords to drive traffic, but you also use the information of what they do on your site to refine your website to maximize conversion rates.
Email Retargeting-Just like the name. You are driving traffic to your site through an email campaign. Take note on your engagement levels.
Contextual Retargeting-This works when you work with another website. You exchange pixels between sites that are highly relevant to searchers and targeting the others visitors.
Engagement Retargeting-This is a way to target your audience by using video, rich media and flash games. Based on the actions the user takes, advertisers can infer things like intent and level of engagement to serve highly targeted display ads.