Blog Archives

Blogging for Beginners

Blogging for Beginners

How the Automotive Business can benefit from Blogging

Blogging is a good way to optimize pages for the search terms you would like to rank in the main search engines.  Content can be text, videos, audio, pictures, animation, etc. If it can be consumed through digital media, then it’s content. In addition, blog content generates discussion, discussion generates movement, movement catches attention and attention improves search engine rankings.

As much as SEO algorithms change (and they change a lot), at the end of the day the core components remain. With that known, and mixing natural tendency to visit a blog, optimizing articles for important keywords is and always will be essential.

Now that we’ve gone through all that I want to discuss some things to consider in 2013 when blogging. First, try writing something that is guaranteed to attract interesting discussions. (and more on that here) Another would be to create a video course on a website, like Udemy. Evergreen your existing content, refresh it and create a course. Then create new content that talks about the course. Not interested in a course? Then create a short video series, post it on YouTube and then on your blog, with a transcription. That way you have two forms of content to absorb in one article. Interview partners and share the discussion in a blog article, or host a local meetup and write about it for people to say “next time I want to go!” Use visual marketing weapons like cartoons and infographics.

Blogging in 2013 can be the same as blogging in 2012, but I think bloggers should keep taking their content to new levels.

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4 Tools for Better Blogging

AutoMotive Blogging

4 Tools for Better Blogging

Technology, the internet, social media, internet marketing are all incredibly fast-moving industries. How on earth do you keep up to date with what is happening? How do you find what is important and fit in reading the relevant stuff in your busy schedule?  Here is a list of tools that can help you with your online marketing efforts.

Google Reader

Google Reader

  • Google Reader-Google Reader is a tool that enables you to pull content from web sites so that you can be notified of new articles and read them. Most blogs and news sites offer RSS or atom feeds that you subscribe. RSS (Really Simple Syndication) feeds are a popular type of news feed on the internet. Most blogs and news sites offer RSS feeds that notified you when new posts are released.
InstaPaper

InstaPaper

  • Instapaper and Pocket-Instapaper is a tool used to archive articles you may want to read at a later time.  And Pocket (previously called Read it Later) is a tool to hide side bars and other distractions when you are trying to read an article.
SoundGecko

SoundGecko

  • SoundGecko- SoundGecko turns any article or RSS feed into a podcast which you can subscribe to in your podcast player (iTunes for example).
StumbleUpon

StumbleUpon

  • StumbleUpon- StumbleUpon is another fantastic network that helps you discover new content and it is very good at doing so. StumbleUpon has been around for ages, but it has made many improvements over the years.

These are just a few tools I use on a daily basis to make my online marketing efforts less work and more rewarding.  Use the listed tools for Marketing your business online or marketing yourself on the internet.

Fun Facts about Google

What is it like to work for Google?  The company employs just over 34,000 people.

Internet

Google Stocks

 

Google’s stocks are soaring and people are baffled how much the company has grown in recent years.  Some researchers are predicting Google’s stock shares to reach $2,000 a share!

The first storage space for Google’s servers was made out of legos.

Google Facts

Google Legos

 

Google rents goats.  It rents goats from a company called California Grazing to help cut down the amount of weeds and brush at Google HQ.

Google Goats

Google Goats

The operation of 200 goats (plus herder and a border collie) is kind to the environment, and as Google puts it: “A lot cuter to watch than lawn mowers.”

Google is a super dog-friendly company. It proudly names “company dogs,” like Yoshka (described as a “free-range Leonberger”) pictured above. Yoshka accompanies Urs Holzle, senior VP operations and Google Fellow to the Googleplex. Less senior staff are also allowed to bring their dogs to the office.

Google Dog

Google Dog

 

According to Google’s “Dog Policy”, one indiscretion too many on the Google carpets, or aggressive behavior, means Lassie will have to stay at home in the future. Strong bladdered and friendly canines are more than welcome across the campus.

Unfortunately, cats are not quite as welcome. Here’s an excerpt taken directly from Google’s Code of Conduct: “Google’s affection for our canine friends is an integral facet of our corporate culture. We like cats, but we’re a dog company, so as a general rule we feel cats visiting our offices would be fairly stressed out.”

Google has a Dinosaur.

Google Dino

Stan the Dinosaur

By all accounts, there are many wondrous sights to be seen at the Googleplex, but one of the most arresting is surely the gigantic T-Rex skeleton — nicknamed “Stan” after a “real” dino found nearby — that looms menacingly at Googlers in Mountain View.

Joining Stan in the unique campus decorations is a scale replica of the SpaceShipOne, enormous Android-themed models, pink flamingos, a large LEGO man, Google-colored phone boxes and grown-up size ball pits. One thing seems for sure — just like the company itself — life at the Googleplex must be far from dull.

 

 

 

Implementing Google+ Local

Google+ Local

Google+ Local

Auto Dealers

Google+ Local Replaces Google Places

If Google Places has been a method of driving online customers to your brick-and-mortar business, big changes are on the way. Google is importing Google Places into Google+ Local, and this means big changes for businesses and consumers who use the internet to find local establishments. This post is all about Google+ Local Optimization.

What’s in it for My Business?

Google’s algorithms consider many factors when ranking sites. The more web presence and reviews your company has, the better it will fare. When consumers look for a business in their local area, Google is happy to provide the information. When it can provide a great deal of usable information to the customer, Google is even happier. Google+ Local works on Smartphones as well – enhancing the user experience when they are on the road and looking for your business.

Enhance your SEO

Most businesses that have been around for a year or two already exist in Google’s database listings, including Google Places, and will remain in a list of millions of results when users search for the solution to what they’re seeking. Most of them (some estimates are as high as 85%) will choose a business that they found on the first page of Google’s results. By optimizing your listing with SEO, it’s possible to reach a sizable portion of online consumers and grow your market share in the process.

Summary

Google+ Local is designed with social networking in mind, merging it with traditional indexing methods. SEO allows consumers to target themselves as your audience. Following these simple steps to maximize the types of information your target customers can find in the search engine results page, you’ll discover ready, willing, and able customers because your company will be one of the first with a Google+ Local result they can find.

Breaking down Google Panda

Internet Training, Automotive

Google Panda

Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our link-building.

  • Links will never be the same. Google’s Panda algorithm has uncovered shady link-building methods such as JCPenney, Overstock.com, Forbes and more. It has also penalized low quality sites as well as spammy/scraper sites in their recent update. What does this mean for SEO specialists and link-builders?
  • Don’t stick to what Google deems as ‘low quality’ sites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.
  • Watch out for sites that are peppered with Google adsense, text links, or other advertising gimmicks. They are not really something that neither Google nor people would call ‘quality sites’. Get away from them.
  • Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.
  • How should you do your link-building with the Panda update?

Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz.  Link-baiting is a great way to go and chances are, Google isn’t going to penalize your unique content because of its value and authenticity.

Digital Marketing Benefits with Google Tag Manager

The company is aiming to reduce the administrative overhead of both Web administrators and digital marketers, Google has launched a service that will manage their website tags.

The tag management system could aid in organization’s digital marketing efforts.

Google Tag Manager is a free service, such as Google Analytics or Google Adwords.

Using Tag Manager, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.

Shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according to the company. Google has developed a mechanism to load the tags so they don’t get in each other’s ways and slow the page load times. Google also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.

Google is not the first to offer to enterprises a tag management service. QuBit, co-founded by former Google executive Graham Cooke, has offered a tag management service, and plans to incorporate Google Tags into its offering.

The company has estimated that only 5 percent of the top 10,000 websites use tag management software or services, though it expects that number to grow rapidly.

Although the service is primarily aimed to serve digital marketing, it can be a handy general use tool as well, especially as an alternative to the sometimes cumbersome tag controls found in today’s Web content management systems, Cooke said.

While remaining enthusiastic for Google‘s new service, Cooke also expressed concern that Google would not keep its own system open and not be willing to work with partners, such as QuBit.

Digital Marketing will benefit for this tool. “The question for Google is, ‘are they going to allow a marketplace of third parties if they potentially compete with Google?’,” Cooke said.