Email Marketing Strategy
3 Tips to Better your Email Marketing Strategy
Email Marketing is cheap and effective. Thanks to the Internet, businesses have many new ways to reach their customers. Email is an excellent marketing tool. Below you will find ways to foster lasting customer relationships and use it successfully.
Let your customers know that their time is valuable by giving them emails that are full of good information. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.
Always ensure that the links you include work. When the links are not working or arrive at a dead-end, your email has lost all of its value. Broken links will also cause readers to question your credibility. Remember that these devices have a smaller screen and will not be able to display an entire website. Make sure that you understand how these screens look, and how they show your email.
When your customers are opting in to your list, make sure you at least get their first names. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.
You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
- Look at some of the spam you receive to learn what to avoid in your own email messages. Sign up for free email accounts, post your address on the web and wait for the spam to come.
- Test the different formats of emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom.
- The more personalized the emails you send your customers are, the more likely they will be to buy from you again. Let them know about your discounts and limited offers.
Email Marketing can be very effective. It is true that the Internet has opened up a whole new world of doing business. Marketing emails are one of the new innovations available to the savvy entrepreneur. These tips will help you find an email marketing strategy that will work for you.
What is it like to work for Google? The company employs just over 34,000 people.
Google’s stocks are soaring and people are baffled how much the company has grown in recent years. Some researchers are predicting Google’s stock shares to reach $2,000 a share!
The first storage space for Google’s servers was made out of legos.
Google rents goats. It rents goats from a company called California Grazing to help cut down the amount of weeds and brush at Google HQ.
The operation of 200 goats (plus herder and a border collie) is kind to the environment, and as Google puts it: “A lot cuter to watch than lawn mowers.”
Google is a super dog-friendly company. It proudly names “company dogs,” like Yoshka (described as a “free-range Leonberger”) pictured above. Yoshka accompanies Urs Holzle, senior VP operations and Google Fellow to the Googleplex. Less senior staff are also allowed to bring their dogs to the office.
According to Google’s “Dog Policy”, one indiscretion too many on the Google carpets, or aggressive behavior, means Lassie will have to stay at home in the future. Strong bladdered and friendly canines are more than welcome across the campus.
Unfortunately, cats are not quite as welcome. Here’s an excerpt taken directly from Google’s Code of Conduct: “Google’s affection for our canine friends is an integral facet of our corporate culture. We like cats, but we’re a dog company, so as a general rule we feel cats visiting our offices would be fairly stressed out.”
Google has a Dinosaur.
By all accounts, there are many wondrous sights to be seen at the Googleplex, but one of the most arresting is surely the gigantic T-Rex skeleton — nicknamed “Stan” after a “real” dino found nearby — that looms menacingly at Googlers in Mountain View.
Joining Stan in the unique campus decorations is a scale replica of the SpaceShipOne, enormous Android-themed models, pink flamingos, a large LEGO man, Google-colored phone boxes and grown-up size ball pits. One thing seems for sure — just like the company itself — life at the Googleplex must be far from dull.
Internet Training Consultation
When is it time to bring in a professional?
Consultation is one way a dealership can more effectively execute a plan for their Internet Department. Internet Training Consultants will research a dealership’s online presence before they arrive and point out areas of improvement. Once there, they review the Internet Department and how it has worked in the past. They will work on a process that will make the work for the department more efficient and effective.
When is the best time to hire an Internet Training Consultant? The answer is BEFORE decisions are made on switching website providers, vendors, hiring and firing employees are executed. These decisions are best made with someone who is fully trained in the area.
Decisions made based on mismanaged and misuse of the tools in place will only lead to more startup fees, setup fees or other fees to start over. Before…
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The company is aiming to reduce the administrative overhead of both Web administrators and digital marketers, Google has launched a service that will manage their website tags.
The tag management system could aid in organization’s digital marketing efforts.
Google Tag Manager is a free service, such as Google Analytics or Google Adwords.
Using Tag Manager, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.
Shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according to the company. Google has developed a mechanism to load the tags so they don’t get in each other’s ways and slow the page load times. Google also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.
Google is not the first to offer to enterprises a tag management service. QuBit, co-founded by former Google executive Graham Cooke, has offered a tag management service, and plans to incorporate Google Tags into its offering.
The company has estimated that only 5 percent of the top 10,000 websites use tag management software or services, though it expects that number to grow rapidly.
Although the service is primarily aimed to serve digital marketing, it can be a handy general use tool as well, especially as an alternative to the sometimes cumbersome tag controls found in today’s Web content management systems, Cooke said.
While remaining enthusiastic for Google‘s new service, Cooke also expressed concern that Google would not keep its own system open and not be willing to work with partners, such as QuBit.
Digital Marketing will benefit for this tool. “The question for Google is, ‘are they going to allow a marketplace of third parties if they potentially compete with Google?’,” Cooke said.
Your official website is your most powerful tool on the internet to sell your brand or service. Everything else is a tool to drive that traffic to your website. Once you get them to your website they are looking at you and your product or service. Retargeting is a great way to get an increase on your ROI. Here are different ways to retarget your audience to your website.
Search Retargeting-This type of retargeting is using keywords and search terms to your website on specific search engines.
Site Retargeting-This works when someone has already been on your site and you can “tag” them and promote your advertisements as they surf the web.
SEO/SEM Retargeting-This is similar to Search and Site retargeting. You use search terms and keywords to drive traffic, but you also use the information of what they do on your site to refine your website to maximize conversion rates.
Email Retargeting-Just like the name. You are driving traffic to your site through an email campaign. Take note on your engagement levels.
Contextual Retargeting-This works when you work with another website. You exchange pixels between sites that are highly relevant to searchers and targeting the others visitors.
Engagement Retargeting-This is a way to target your audience by using video, rich media and flash games. Based on the actions the user takes, advertisers can infer things like intent and level of engagement to serve highly targeted display ads.