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3 Tips to Better your Email Marketing Strategy

Email Marketing

3 Tips to Better your Email Marketing Strategy

Email Marketing Strategy

3 Tips to Better your Email Marketing Strategy

Email Marketing is cheap and effective.  Thanks to the Internet, businesses have many new ways to reach their customers. Email is an excellent marketing tool. Below you will find ways to foster lasting customer relationships and use it successfully.

Let your customers know that their time is valuable by giving them emails that are full of good information.  Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.

Always ensure that the links you include work. When the links are not working or arrive at a dead-end, your email has lost all of its value. Broken links will also cause readers to question your credibility.  Remember that these devices have a smaller screen and will not be able to display an entire website. Make sure that you understand how these screens look, and how they show your email.

When your customers are opting in to your list, make sure you at least get their first names. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.

You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.

  • Look at some of the spam you receive to learn what to avoid in your own email messages. Sign up for free email accounts, post your address on the web and wait for the spam to come.
  • Test the different formats of emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom.
  • The more personalized the emails you send your customers are, the more likely they will be to buy from you again. Let them know about your discounts and limited offers.

Email Marketing can be very effective.  It is true that the Internet has opened up a whole new world of doing business. Marketing emails are one of the new innovations available to the savvy entrepreneur. These tips will help you find an email marketing strategy that will work for you.

4 Tools for Better Blogging

AutoMotive Blogging

4 Tools for Better Blogging

Technology, the internet, social media, internet marketing are all incredibly fast-moving industries. How on earth do you keep up to date with what is happening? How do you find what is important and fit in reading the relevant stuff in your busy schedule?  Here is a list of tools that can help you with your online marketing efforts.

Google Reader

Google Reader

  • Google Reader-Google Reader is a tool that enables you to pull content from web sites so that you can be notified of new articles and read them. Most blogs and news sites offer RSS or atom feeds that you subscribe. RSS (Really Simple Syndication) feeds are a popular type of news feed on the internet. Most blogs and news sites offer RSS feeds that notified you when new posts are released.
InstaPaper

InstaPaper

  • Instapaper and Pocket-Instapaper is a tool used to archive articles you may want to read at a later time.  And Pocket (previously called Read it Later) is a tool to hide side bars and other distractions when you are trying to read an article.
SoundGecko

SoundGecko

  • SoundGecko- SoundGecko turns any article or RSS feed into a podcast which you can subscribe to in your podcast player (iTunes for example).
StumbleUpon

StumbleUpon

  • StumbleUpon- StumbleUpon is another fantastic network that helps you discover new content and it is very good at doing so. StumbleUpon has been around for ages, but it has made many improvements over the years.

These are just a few tools I use on a daily basis to make my online marketing efforts less work and more rewarding.  Use the listed tools for Marketing your business online or marketing yourself on the internet.

Breaking down Google Panda

Internet Training, Automotive

Google Panda

Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our link-building.

  • Links will never be the same. Google’s Panda algorithm has uncovered shady link-building methods such as JCPenney, Overstock.com, Forbes and more. It has also penalized low quality sites as well as spammy/scraper sites in their recent update. What does this mean for SEO specialists and link-builders?
  • Don’t stick to what Google deems as ‘low quality’ sites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.
  • Watch out for sites that are peppered with Google adsense, text links, or other advertising gimmicks. They are not really something that neither Google nor people would call ‘quality sites’. Get away from them.
  • Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.
  • How should you do your link-building with the Panda update?

Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz.  Link-baiting is a great way to go and chances are, Google isn’t going to penalize your unique content because of its value and authenticity.

Digital Marketing Benefits with Google Tag Manager

The company is aiming to reduce the administrative overhead of both Web administrators and digital marketers, Google has launched a service that will manage their website tags.

The tag management system could aid in organization’s digital marketing efforts.

Google Tag Manager is a free service, such as Google Analytics or Google Adwords.

Using Tag Manager, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.

Shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according to the company. Google has developed a mechanism to load the tags so they don’t get in each other’s ways and slow the page load times. Google also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.

Google is not the first to offer to enterprises a tag management service. QuBit, co-founded by former Google executive Graham Cooke, has offered a tag management service, and plans to incorporate Google Tags into its offering.

The company has estimated that only 5 percent of the top 10,000 websites use tag management software or services, though it expects that number to grow rapidly.

Although the service is primarily aimed to serve digital marketing, it can be a handy general use tool as well, especially as an alternative to the sometimes cumbersome tag controls found in today’s Web content management systems, Cooke said.

While remaining enthusiastic for Google‘s new service, Cooke also expressed concern that Google would not keep its own system open and not be willing to work with partners, such as QuBit.

Digital Marketing will benefit for this tool. “The question for Google is, ‘are they going to allow a marketplace of third parties if they potentially compete with Google?’,” Cooke said.

Pinterest and Marketing

Social Media Marketing

Why Pinterest is Important

Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and strategies for Pinterest success.

PINTEREST VIDEO HIGHLIGHTS

The People Who Pin:

  • 60% Female / 40% Male
  • 29% are between 35-44 years old, with most users falling between 25 – 54 years old
  • Income levels for 37% of Pinterest users are $25,000-$49,999

Why You Should Be On Pinterest:

  • As of Jan., 2012, there were more than 11 million U.S. visitors
  • Pinterest is the fastest site in history to pass 10 million
  • Pinterest drives more referral traffic than LinkedIn, YouTube and Google+ combined
  • Companies like Etsy and Real Simple are using Pinterest

How You Should Use Pinterest:

  • Pin your own content that has great images.
  • Repin great content and images that other people pin.
  • Collect your pins into Boards.

How To Make Pinterest Work For You:

  • Decide whether your customers are using Pinterest, and how.
  • Add a Pin It button to your site and content.
  • Improve the quality of the images you use on your website.
  • Pin News and Tips as well as products and services for variety.
  • Watch and Follow the large brands and learn from them.

Retarget your Audience to Sell More Cars

Website

Retarget your Audience

Your official website is your most powerful tool on the internet to sell your brand or service.  Everything else is a tool to drive that traffic to your website.  Once you get them to your website they are looking at you and your product or service.  Retargeting is a great way to get an increase on your ROI.  Here are different ways to retarget your audience to your website.

  1. Search Retargeting-This type of retargeting is using keywords and search terms to your website on specific search engines.

  2. Site Retargeting-This works when someone has already been on your site and you can “tag” them and promote your advertisements as they surf the web.

  3. SEO/SEM Retargeting-This is similar to Search and Site retargeting.  You use search terms and keywords to drive traffic, but you also use the information of what they do on your site to refine your website to maximize conversion rates.

  4. Email Retargeting-Just like the name.  You are driving traffic to your site through an email campaign.  Take note on your engagement levels.

  5. Contextual Retargeting-This works when you work with another website.  You exchange pixels between sites that are highly relevant to searchers and targeting the others visitors.

  6. Engagement Retargeting-This is a way to target your audience by using video, rich media and flash games.  Based on the actions the user takes, advertisers can infer things like intent and level of engagement to serve highly targeted display ads.

Advertisers are constantly learning more and more about how people interact with websites.  We can use this information to market to a targeted audience to reach the people who are searching for us in the first place.  We, in the auto business, are in the people business who just happen to sell cars.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966

How Blogging can Better your Brand

How Blogging can Better your Brand

How Blogging can Better your Brand

Blogging is another great tool to promote Dealership.  You can quickly spread your message to a large audience with your blog.  Here are some tips to help you.

  • Be Engaging-Throw in language that suggests you are open to dialogue in your blog posts and your comments.

  • Show Personality-Show personality in your posts.  People want to see perspective in their readings.

  • Create Interesting Headlines-First impressions are important.  People will read a blog if you catch them with a good headline.

  • Include Images-Pictures and images in your blog posts can keep a reader more engaged.

  • Use Social Media-Use Social Media to promote your brand.  By brand I mean you.  You are selling yourself with your blog.  Over time you are creating a brand of yourself with your blog.

These are just a few more tips on blogging.  If you have any questions or comments, please feel free to contact me.  I appreciate the input, and I would be happy to answer any questions.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966

Better your Social Media Marketing Strategy

Social Media

Marketing

Social Media Marketing is now becoming a standard.  It is another medium to market your Dealership and brand.  The desire for more likes, more fans and more comments is the latest trend.  Here are 7 steps in how to market with Social Media.

  1. Join the fun-Social Media is here to stay.  Join the fun or be left behind.  If you are not engaging your audience about what you would like to say about your business, product or service you are open to someone else saying what they will about you.

  2. Be the leader-Come up with a message to say about your business and stick to it.

  3. Embrace don’t oppose-Social Media is how some of us communicate.  Embrace it and use it to your advantage.

  4. Create a clear message-Your message must to clear to everyone involved, so everyone is on the same page.  Everyone can participate.

  5. Achieve your Business Goals-Your Business Goals should mirror your Social Media Marketing Goals.  Your goals should be to increase repeat customers to increase revenue.

  6. Create a Social Media Policy-A Social Media Policy puts a set of rules in place to discourage employees from posting a different message than what you are trying to convey.

  7. Embrace criticism-opening up a dialog with your audience also will open yourself up for criticism.  Embrace it.  Stay positive.  Remember the customer is always right, and try to resolve any matters publicly.  Your audience will appreciate your transparency.

These are just some simple steps to a better Social Media Marketing Strategy.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966

Dealers Technology

Internet Training

Dealers Technology

President and CEO of Dealers Technology,  Rafi Hamid has over 30 years of experience working in dealerships at all levels.  For the past 10 years Rafi has been focusing on Mega dealer groups enterprise management.  Rafi has a proven and successful track record in an automobile industry.  As a nationally recognized speaker and award-winning professional trainerRafi has conducted hundreds of in-dealership programs nationwide. In addition to presenting to numerous dealer-20 groups, Rafi Hamid was a featured speaker at industry convention and conferences and was recognized by DrivingSales.com as the 2010 highest rated internet sales training consultant in USA. The unique training program developed and taught by Rafi Hamid is the corner-stone of success to hundreds of dealers across the country. His successful training techniques are highly regarded and sought after.

We are committed to bringing you a consistently high level of service. We are an indispensable asset to hundreds of successful dealerships and mega dealer groups. We provide fixed and customized solutions for your needs.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966