Email Marketing Strategy
3 Tips to Better your Email Marketing Strategy
Email Marketing is cheap and effective. Thanks to the Internet, businesses have many new ways to reach their customers. Email is an excellent marketing tool. Below you will find ways to foster lasting customer relationships and use it successfully.
Let your customers know that their time is valuable by giving them emails that are full of good information. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.
Always ensure that the links you include work. When the links are not working or arrive at a dead-end, your email has lost all of its value. Broken links will also cause readers to question your credibility. Remember that these devices have a smaller screen and will not be able to display an entire website. Make sure that you understand how these screens look, and how they show your email.
When your customers are opting in to your list, make sure you at least get their first names. That way, you’ll be able to customize your emails so that they individually address each customer to make the experience personal. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.
You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
- Look at some of the spam you receive to learn what to avoid in your own email messages. Sign up for free email accounts, post your address on the web and wait for the spam to come.
- Test the different formats of emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom.
- The more personalized the emails you send your customers are, the more likely they will be to buy from you again. Let them know about your discounts and limited offers.
Email Marketing can be very effective. It is true that the Internet has opened up a whole new world of doing business. Marketing emails are one of the new innovations available to the savvy entrepreneur. These tips will help you find an email marketing strategy that will work for you.
Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our link-building.
- Links will never be the same. Google’s Panda algorithm has uncovered shady link-building methods such as JCPenney, Overstock.com, Forbes and more. It has also penalized low quality sites as well as spammy/scraper sites in their recent update. What does this mean for SEO specialists and link-builders?
- Don’t stick to what Google deems as ‘low quality’ sites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.
- Watch out for sites that are peppered with Google adsense, text links, or other advertising gimmicks. They are not really something that neither Google nor people would call ‘quality sites’. Get away from them.
- Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.
- How should you do your link-building with the Panda update?
Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz. Link-baiting is a great way to go and chances are, Google isn’t going to penalize your unique content because of its value and authenticity.
The company is aiming to reduce the administrative overhead of both Web administrators and digital marketers, Google has launched a service that will manage their website tags.
The tag management system could aid in organization’s digital marketing efforts.
Google Tag Manager is a free service, such as Google Analytics or Google Adwords.
Using Tag Manager, an organization embeds a snippet of code that connects each page to Google, which then provides the needed tags for each page when it is called by a browser.
Shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according to the company. Google has developed a mechanism to load the tags so they don’t get in each other’s ways and slow the page load times. Google also offers a number of tools for debugging and the previewing of tags. Users can specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.
Google is not the first to offer to enterprises a tag management service. QuBit, co-founded by former Google executive Graham Cooke, has offered a tag management service, and plans to incorporate Google Tags into its offering.
The company has estimated that only 5 percent of the top 10,000 websites use tag management software or services, though it expects that number to grow rapidly.
Although the service is primarily aimed to serve digital marketing, it can be a handy general use tool as well, especially as an alternative to the sometimes cumbersome tag controls found in today’s Web content management systems, Cooke said.
While remaining enthusiastic for Google‘s new service, Cooke also expressed concern that Google would not keep its own system open and not be willing to work with partners, such as QuBit.
Digital Marketing will benefit for this tool. “The question for Google is, ‘are they going to allow a marketplace of third parties if they potentially compete with Google?’,” Cooke said.
Your official website is your most powerful tool on the internet to sell your brand or service. Everything else is a tool to drive that traffic to your website. Once you get them to your website they are looking at you and your product or service. Retargeting is a great way to get an increase on your ROI. Here are different ways to retarget your audience to your website.
Search Retargeting-This type of retargeting is using keywords and search terms to your website on specific search engines.
Site Retargeting-This works when someone has already been on your site and you can “tag” them and promote your advertisements as they surf the web.
SEO/SEM Retargeting-This is similar to Search and Site retargeting. You use search terms and keywords to drive traffic, but you also use the information of what they do on your site to refine your website to maximize conversion rates.
Email Retargeting-Just like the name. You are driving traffic to your site through an email campaign. Take note on your engagement levels.
Contextual Retargeting-This works when you work with another website. You exchange pixels between sites that are highly relevant to searchers and targeting the others visitors.
Engagement Retargeting-This is a way to target your audience by using video, rich media and flash games. Based on the actions the user takes, advertisers can infer things like intent and level of engagement to serve highly targeted display ads.