Blogging for Beginners
How the Automotive Business can benefit from Blogging
Blogging is a good way to optimize pages for the search terms you would like to rank in the main search engines. Content can be text, videos, audio, pictures, animation, etc. If it can be consumed through digital media, then it’s content. In addition, blog content generates discussion, discussion generates movement, movement catches attention and attention improves search engine rankings.
As much as SEO algorithms change (and they change a lot), at the end of the day the core components remain. With that known, and mixing natural tendency to visit a blog, optimizing articles for important keywords is and always will be essential.
Now that we’ve gone through all that I want to discuss some things to consider in 2013 when blogging. First, try writing something that is guaranteed to attract interesting discussions. (and more on that here) Another would be to create a video course on a website, like Udemy. Evergreen your existing content, refresh it and create a course. Then create new content that talks about the course. Not interested in a course? Then create a short video series, post it on YouTube and then on your blog, with a transcription. That way you have two forms of content to absorb in one article. Interview partners and share the discussion in a blog article, or host a local meetup and write about it for people to say “next time I want to go!” Use visual marketing weapons like cartoons and infographics.
Blogging in 2013 can be the same as blogging in 2012, but I think bloggers should keep taking their content to new levels.
Monitoring your online reputation is vital for your online business. Here are a few tips that will help you with online reputation management.
1. Monitor online reputation. This is the easiest and most critical step. Monitor what others are saying about the business online. This can be accomplished by simply setting up a Google alert. Searching on Facebook and Twitter can also yield information, as well as sites that serve the business industry
2. Start to build defenses around for the business brand online. If possible, purchase any domain names that might be connected with the business name or brand. This includes the .com, .net, .org, .us and .info versions. A business may never even use all of these domains, but owning them builds some protection around a business name on the search engines. Do the same on Facebook and Twitter.
3. Create a social media presence. Businesses should have active Facebook and Twitter accounts. Depending on the specific industry, it may be beneficial to use LinkedIn, Pinterest and YouTube, too. These social media sites help to build goodwill for the business brand, as long as there is activity and interaction. The sites will help populate the search engines with good content, news and reviews about the business, too. Businesses should actively monitor the sites for company mentions, and respond to any criticisms or compliments in a timely fashion. Think of this the same as if a customer called a business on the phone to vent frustrations or gush about a great experience. More and more customers use social media, so business should, too.
4. Use the new social media accounts and websites to build positive content. Create positive and compelling content for your sites. Don’t forget to use online press releases, blogs and even advertising sites. Remember, the key to online reputation management is not to remove negative comments from the web (it usually cannot be done), but rather to overcome them with positive content. A negative review that shows up on page 8 of Google search results is not as important as one on page 1. The more positive content you can get onto the first few pages of the search engines, the better protected your business will be from any negative content that might get created.
5. Commit. This final step ties in with step number 4. Businesses must be committed to continually publish positive company information, or encourage happy customers to do so. Even one new article a week on your website blog could do the job over time. Assign someone in the company for this important task, or outsource to get help.
Keep track of your online reputation management. It is your online business. It should be you who controls the conversation.