Blog Archives

Blogging for Beginners

Blogging for Beginners

How the Automotive Business can benefit from Blogging

Blogging is a good way to optimize pages for the search terms you would like to rank in the main search engines.  Content can be text, videos, audio, pictures, animation, etc. If it can be consumed through digital media, then it’s content. In addition, blog content generates discussion, discussion generates movement, movement catches attention and attention improves search engine rankings.

As much as SEO algorithms change (and they change a lot), at the end of the day the core components remain. With that known, and mixing natural tendency to visit a blog, optimizing articles for important keywords is and always will be essential.

Now that we’ve gone through all that I want to discuss some things to consider in 2013 when blogging. First, try writing something that is guaranteed to attract interesting discussions. (and more on that here) Another would be to create a video course on a website, like Udemy. Evergreen your existing content, refresh it and create a course. Then create new content that talks about the course. Not interested in a course? Then create a short video series, post it on YouTube and then on your blog, with a transcription. That way you have two forms of content to absorb in one article. Interview partners and share the discussion in a blog article, or host a local meetup and write about it for people to say “next time I want to go!” Use visual marketing weapons like cartoons and infographics.

Blogging in 2013 can be the same as blogging in 2012, but I think bloggers should keep taking their content to new levels.

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Fun Facts about Google

What is it like to work for Google?  The company employs just over 34,000 people.

Internet

Google Stocks

 

Google’s stocks are soaring and people are baffled how much the company has grown in recent years.  Some researchers are predicting Google’s stock shares to reach $2,000 a share!

The first storage space for Google’s servers was made out of legos.

Google Facts

Google Legos

 

Google rents goats.  It rents goats from a company called California Grazing to help cut down the amount of weeds and brush at Google HQ.

Google Goats

Google Goats

The operation of 200 goats (plus herder and a border collie) is kind to the environment, and as Google puts it: “A lot cuter to watch than lawn mowers.”

Google is a super dog-friendly company. It proudly names “company dogs,” like Yoshka (described as a “free-range Leonberger”) pictured above. Yoshka accompanies Urs Holzle, senior VP operations and Google Fellow to the Googleplex. Less senior staff are also allowed to bring their dogs to the office.

Google Dog

Google Dog

 

According to Google’s “Dog Policy”, one indiscretion too many on the Google carpets, or aggressive behavior, means Lassie will have to stay at home in the future. Strong bladdered and friendly canines are more than welcome across the campus.

Unfortunately, cats are not quite as welcome. Here’s an excerpt taken directly from Google’s Code of Conduct: “Google’s affection for our canine friends is an integral facet of our corporate culture. We like cats, but we’re a dog company, so as a general rule we feel cats visiting our offices would be fairly stressed out.”

Google has a Dinosaur.

Google Dino

Stan the Dinosaur

By all accounts, there are many wondrous sights to be seen at the Googleplex, but one of the most arresting is surely the gigantic T-Rex skeleton — nicknamed “Stan” after a “real” dino found nearby — that looms menacingly at Googlers in Mountain View.

Joining Stan in the unique campus decorations is a scale replica of the SpaceShipOne, enormous Android-themed models, pink flamingos, a large LEGO man, Google-colored phone boxes and grown-up size ball pits. One thing seems for sure — just like the company itself — life at the Googleplex must be far from dull.

 

 

 

Internet Training Consultation

First Page Consulting

Internet Training Consultation

When is it time to bring in a professional?

Consultation is one way a dealership can more effectively execute a plan for their Internet Department.  Internet Training Consultants will research a dealership’s online presence before they arrive and point out areas of improvement.   Once there, they review the Internet Department and how it has worked in the past.  They will work on a process that will make the work for the department more efficient and effective.

When is the best time to hire an Internet Training Consultant? The answer is BEFORE decisions are made on switching website providers, vendors, hiring and firing employees are executed.  These decisions are best made with someone who is fully trained in the area.

Decisions made based on mismanaged and misuse of the tools in place will only lead to more startup fees, setup fees or other fees to start over.  Before…

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Implementing Google+ Local

Google+ Local

Google+ Local

Auto Dealers

Google+ Local Replaces Google Places

If Google Places has been a method of driving online customers to your brick-and-mortar business, big changes are on the way. Google is importing Google Places into Google+ Local, and this means big changes for businesses and consumers who use the internet to find local establishments. This post is all about Google+ Local Optimization.

What’s in it for My Business?

Google’s algorithms consider many factors when ranking sites. The more web presence and reviews your company has, the better it will fare. When consumers look for a business in their local area, Google is happy to provide the information. When it can provide a great deal of usable information to the customer, Google is even happier. Google+ Local works on Smartphones as well – enhancing the user experience when they are on the road and looking for your business.

Enhance your SEO

Most businesses that have been around for a year or two already exist in Google’s database listings, including Google Places, and will remain in a list of millions of results when users search for the solution to what they’re seeking. Most of them (some estimates are as high as 85%) will choose a business that they found on the first page of Google’s results. By optimizing your listing with SEO, it’s possible to reach a sizable portion of online consumers and grow your market share in the process.

Summary

Google+ Local is designed with social networking in mind, merging it with traditional indexing methods. SEO allows consumers to target themselves as your audience. Following these simple steps to maximize the types of information your target customers can find in the search engine results page, you’ll discover ready, willing, and able customers because your company will be one of the first with a Google+ Local result they can find.

Breaking down Google Panda

Internet Training, Automotive

Google Panda

Well now that we know that the Google Panda update is no joke in the way it has affected high page rank websites and big brands, we need to be more cautious about how it can affect us. The question we need to ask ourselves now is how this new Panda algorithm will affect our link-building.

  • Links will never be the same. Google’s Panda algorithm has uncovered shady link-building methods such as JCPenney, Overstock.com, Forbes and more. It has also penalized low quality sites as well as spammy/scraper sites in their recent update. What does this mean for SEO specialists and link-builders?
  • Don’t stick to what Google deems as ‘low quality’ sites. For example, if you were someone who liked to go with article submission through ezinearticles for links back to your site, you have to think twice now that it has significantly dropped in ranking due to its reputation with Google as a low quality site.
  • Watch out for sites that are peppered with Google adsense, text links, or other advertising gimmicks. They are not really something that neither Google nor people would call ‘quality sites’. Get away from them.
  • Sites with little or no moderation are to be avoided as well. Especially if you can see your comment link approved immediately after you post it. Those sites are most probably the home of lots of outbound links and spam. You don’t want your link to be found anywhere near there.
  • How should you do your link-building with the Panda update?

Well, there’s only one real authentic way to build links – create good, quality content that people love and will link to. Write your heart out. Be interested in people and in giving people the things they are interested in. Create videos that will get viral and create buzz.  Link-baiting is a great way to go and chances are, Google isn’t going to penalize your unique content because of its value and authenticity.

Retarget your Audience to Sell More Cars

Website

Retarget your Audience

Your official website is your most powerful tool on the internet to sell your brand or service.  Everything else is a tool to drive that traffic to your website.  Once you get them to your website they are looking at you and your product or service.  Retargeting is a great way to get an increase on your ROI.  Here are different ways to retarget your audience to your website.

  1. Search Retargeting-This type of retargeting is using keywords and search terms to your website on specific search engines.

  2. Site Retargeting-This works when someone has already been on your site and you can “tag” them and promote your advertisements as they surf the web.

  3. SEO/SEM Retargeting-This is similar to Search and Site retargeting.  You use search terms and keywords to drive traffic, but you also use the information of what they do on your site to refine your website to maximize conversion rates.

  4. Email Retargeting-Just like the name.  You are driving traffic to your site through an email campaign.  Take note on your engagement levels.

  5. Contextual Retargeting-This works when you work with another website.  You exchange pixels between sites that are highly relevant to searchers and targeting the others visitors.

  6. Engagement Retargeting-This is a way to target your audience by using video, rich media and flash games.  Based on the actions the user takes, advertisers can infer things like intent and level of engagement to serve highly targeted display ads.

Advertisers are constantly learning more and more about how people interact with websites.  We can use this information to market to a targeted audience to reach the people who are searching for us in the first place.  We, in the auto business, are in the people business who just happen to sell cars.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966

How Blogging can Better your Brand

How Blogging can Better your Brand

How Blogging can Better your Brand

Blogging is another great tool to promote Dealership.  You can quickly spread your message to a large audience with your blog.  Here are some tips to help you.

  • Be Engaging-Throw in language that suggests you are open to dialogue in your blog posts and your comments.

  • Show Personality-Show personality in your posts.  People want to see perspective in their readings.

  • Create Interesting Headlines-First impressions are important.  People will read a blog if you catch them with a good headline.

  • Include Images-Pictures and images in your blog posts can keep a reader more engaged.

  • Use Social Media-Use Social Media to promote your brand.  By brand I mean you.  You are selling yourself with your blog.  Over time you are creating a brand of yourself with your blog.

These are just a few more tips on blogging.  If you have any questions or comments, please feel free to contact me.  I appreciate the input, and I would be happy to answer any questions.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966

Dealers Technology

Internet Training

Dealers Technology

President and CEO of Dealers Technology,  Rafi Hamid has over 30 years of experience working in dealerships at all levels.  For the past 10 years Rafi has been focusing on Mega dealer groups enterprise management.  Rafi has a proven and successful track record in an automobile industry.  As a nationally recognized speaker and award-winning professional trainerRafi has conducted hundreds of in-dealership programs nationwide. In addition to presenting to numerous dealer-20 groups, Rafi Hamid was a featured speaker at industry convention and conferences and was recognized by DrivingSales.com as the 2010 highest rated internet sales training consultant in USA. The unique training program developed and taught by Rafi Hamid is the corner-stone of success to hundreds of dealers across the country. His successful training techniques are highly regarded and sought after.

We are committed to bringing you a consistently high level of service. We are an indispensable asset to hundreds of successful dealerships and mega dealer groups. We provide fixed and customized solutions for your needs.

Protect your business before it’s too late!
Discover the power that peace of mind can bring.

Call Dealers Technology Inc, Now @ 877-808-3966