Blogging for Beginners

How the Automotive Business can benefit from Blogging

Blogging is a good way to optimize pages for the search terms you would like to rank in the main search engines.  Content can be text, videos, audio, pictures, animation, etc. If it can be consumed through digital media, then it’s content. In addition, blog content generates discussion, discussion generates movement, movement catches attention and attention improves search engine rankings.

As much as SEO algorithms change (and they change a lot), at the end of the day the core components remain. With that known, and mixing natural tendency to visit a blog, optimizing articles for important keywords is and always will be essential.

Now that we’ve gone through all that I want to discuss some things to consider in 2013 when blogging. First, try writing something that is guaranteed to attract interesting discussions. (and more on that here) Another would be to create a video course on a website, like Udemy. Evergreen your existing content, refresh it and create a course. Then create new content that talks about the course. Not interested in a course? Then create a short video series, post it on YouTube and then on your blog, with a transcription. That way you have two forms of content to absorb in one article. Interview partners and share the discussion in a blog article, or host a local meetup and write about it for people to say “next time I want to go!” Use visual marketing weapons like cartoons and infographics.

Blogging in 2013 can be the same as blogging in 2012, but I think bloggers should keep taking their content to new levels.